ROI Calculator

How to Measure the ROI of your Incentive Programme

Every ROI incentive programme is unique, but there are planning and implementation stages that are common to all of them. Wouldn’t you like to measure the success of the programme (or otherwise!), and how much it actually increases the bottom line in your business? But do it only if you really intend using it as a marketing tool to complement your other strategies, as it can be time consuming and costly to analyse and measure, when you may not really need to.

Finding proven methods for motivating employees and maintaining customer loyalty are vital in today’s business climate. Well designed incentive programmes make participants feel valued and appreciated and are viewed as a sound investment in the greatest assets a business has – its employees. Using ROI principles, incentives create a better return on investment at a lower risk than other investments a company can make – even four or five times as much (Bob Dawson, The Business Group Inc).